Brand deck for consumer electronics
site Vivitar’s 2023 rebrand.
Deliverables included an updated logo, color palette,
logomark, and typography.
Deliverables included
![](https://freight.cargo.site/t/original/i/ff8bef7a6a4f19c8e2c64678f3db38eab05eba617c24fdfadc09774d275b0bd9/Brand-Guide-Vivitar-slides.png)
![](https://freight.cargo.site/t/original/i/9d3cc66e0c9bc213c7cf336093b9190ded7cf687ca272f4ee28722615e528c57/Brand-Guide-Vivitar-slides2.png)
![](https://freight.cargo.site/t/original/i/9ab4f0b6bc3d110eadce49eb9d8d64d6117cb3b6f5872b1a93dc8cfbf58e24c7/Brand-Guide-Vivitar-slides4.png)
![](https://freight.cargo.site/t/original/i/1e37b757dd21978931876703474dc5e189c880ec6480f50dc0439777409a51ff/Brand-Guide-Vivitar-slides6.png)
![](https://freight.cargo.site/t/original/i/2da54cc7d7266d8fc7755d6ad86dc23b777ca70f715c7d477f1002403bff58ea/Brand-Guide-Vivitar-slides8.png)
![](https://freight.cargo.site/t/original/i/4933ed1479a389e34009047e716ca27f8fd9c016bee321e51b66540461890867/Brand-Guide-Vivitar-slides10.png)
![](https://freight.cargo.site/t/original/i/d4136819a775dc315ebb83f87f22cb1b6f36165a3e738023277a89713d44c115/Brand-Guide-Vivitar-slides12.png)
![](https://freight.cargo.site/t/original/i/613732a5419f7b2187958ea94b1bfc50a86f79c50cd1fc1da7578c633b2f30de/Brand-Guide-Vivitar-slides14.png)
![](https://freight.cargo.site/t/original/i/382ecbaba93f944cf2aa109b547a9f5be4d66f5b767ece30199aabf956568289/Brand-Guide-Vivitar-slides16.png)
![](https://freight.cargo.site/t/original/i/001d2c4af3851bd12758122629768a66b3bfced5cb9045501ec151c1d332dd96/Brand-Guide-Vivitar-slides18.png)
![](https://freight.cargo.site/t/original/i/a07c3357616d2a53b92381a1860a15e688f4faf02b2b3287697ab97014295eaa/Brand-Guide-Vivitar-slides20.png)
![](https://freight.cargo.site/t/original/i/2e67d2e98f7cbff8b778f895c18ce5cd6796c431718f895b9a4a0d8fb4c7bf95/Brand-Guide-Vivitar-slides24.png)
![](https://freight.cargo.site/t/original/i/8d63228a1b28d46024a4164a05c05622474828fc41e9185a9a94e8aa98d992c0/Brand-Guide-Vivitar-slides26.png)
![](https://freight.cargo.site/t/original/i/32889cd3e671ecff03b9709b77231a653f5726fab0b1a81103b359c3ce8abdf4/Brand-Guide-Vivitar-slides3.png)
![](https://freight.cargo.site/t/original/i/f452715db6b2f0a1b0a696bbf5d78987de5961a6e8bca73377d6a35ed68bbfaa/Brand-Guide-Vivitar-slides5.png)
![](https://freight.cargo.site/t/original/i/ab06eeb289d4804eb5bbb3bee3257d1ef9a9f3254ad32d89bc914caf4da989de/Brand-Guide-Vivitar-slides7.png)
![](https://freight.cargo.site/t/original/i/66e3f395b96fdd365af34a34a3aaddd29d7ef8ce09172551c85c5d3dd672ff80/Brand-Guide-Vivitar-slides9.png)
![](https://freight.cargo.site/t/original/i/b846f70c91cf599ccbb8b4428dc9954a3237d9d254e8601dffc562f060a33844/Brand-Guide-Vivitar-slides11.png)
![](https://freight.cargo.site/t/original/i/96c5bad7dfee6ab45b5af3fb5243b8b130643b87ea399d81c6a928abd096820f/Brand-Guide-Vivitar-slides13.png)
![](https://freight.cargo.site/t/original/i/887c4160bfedcf9e30ba6ea1a7daedced76fa27ac180b1c30d2f4ccc55b3371f/Brand-Guide-Vivitar-slides15.png)
![](https://freight.cargo.site/t/original/i/9f9bc47560ff4b5722cec943dd09c3d8dc608a0b21271e03a6c64826681e8d30/Brand-Guide-Vivitar-slides17.png)
![](https://freight.cargo.site/t/original/i/17d053d1a4fae0523457c7744b365fe3e4528f14b4aea6d66892130130ba6163/Brand-Guide-Vivitar-slides19.png)
![](https://freight.cargo.site/t/original/i/d83e835755b4f5ba0e9011582d78107cbcfd694ec27da301f19d519ccb869f60/Brand-Guide-Vivitar-slides21.png)
![](https://freight.cargo.site/t/original/i/1fab5e25b10e66860f41b5aa7de3dc9c592403e3735f806a3cfe1fa41eea7bd2/Brand-Guide-Vivitar-slides25.png)
![](https://freight.cargo.site/t/original/i/4cc36828511cb1e48be910a66dcaaf6145da455b6a799b9a1c1bbeb143c9c50f/Brand-Guide-Vivitar-slides27.png)
![](https://freight.cargo.site/t/original/i/388583397fe053b3f9b9a0d4836a70d8cc3c1c10753b5bbd168371640508216d/Brand-Guide-Vivitar-slides28.png)
Instagrm Relaunch Campaign
Instagram Relaunch Campaign
![](https://freight.cargo.site/t/original/i/8d34b9dd67b2c87fbf3895d7908139c1897a1965cab9227c11d2b0289e06b8b7/Vivitar-Relaunch-Posts-7-28-01.png)
![](https://freight.cargo.site/t/original/i/78652d802113110679c14093168faaec364de7abe6121c3542165471657d61e9/Vivitar-Relaunch-Posts-w-arrows-09.png)
![](https://freight.cargo.site/t/original/i/dfb05032a5a9d89032fb220d8884c1593940b32b8b622caf0bce9f6c97e76c1b/Vivitar-Relaunch-Posts-10.png)
![](https://freight.cargo.site/t/original/i/ed1270819b81321fdc33ca875c3b8f92b8753129fe767d7cd0e04fb449ef0339/Vivitar-Relaunch-Posts-7-28-02.png)
![](https://freight.cargo.site/t/original/i/a7e25f8e243b18f0cca6c3693b2240e5a2fe3544f5b1577b18d2e763e9946327/Vivitar-Relaunch-Posts-w-arrows-08.png)
![](https://freight.cargo.site/t/original/i/bcb422d1f3200b57bc2ed6d669aed05d8c3d20616d970ab8724a4458d61789d5/Vivitar-Relaunch-Posts-11.png)
![](https://freight.cargo.site/t/original/i/d6f3919414ad54905799b59c1d7d675315e9035fb8fff0914156d01923a17f9b/Vivitar-Relaunch-Posts-03.png)
![](https://freight.cargo.site/t/original/i/a0a64725e031dd8f550812ab69526aa081acf51f71f4d56182bccd1e713038bf/Vivitar-Relaunch-Posts-w-arrows-07.png)
![](https://freight.cargo.site/t/original/i/fad6b64ccc83b665f77807addd54555478472eb4bf136a676377ef91921d1a66/Vivitar-Relaunch-Posts-12.png)